What category does the retail florist primarily fall under?

The retail florist primarily falls under the service industry because the core of their business involves providing a service rather than producing goods in bulk or engaging in wholesale trading. Retail florists focus on creating floral arrangements, providing personalized customer service, and offering consultations for various events, which emphasizes the service aspect of their operations.

In the service industry, businesses like retail florists meet individual consumer needs and preferences, creating specific products tailored to customer orders. The retail florist's role encompasses not only the sale of floral products but also the experience and relationship built with customers, making it fundamentally a service-oriented business.

In contrast, the other categories like wholesale merchant, manufacturing, and import/export emphasize different business models focusing on the procurement, production, and distribution processes rather than the direct provision of services to customers in a retail setting.