What is the primary purpose of the Texas State Florist Association (TSFA)?

The primary purpose of the Texas State Florist Association (TSFA) is to promote the floral industry and provide education and certification for florists in Texas. This involves offering resources that help florists improve their skills, stay updated with industry trends, and enhance their business practices. Educational programs and certification processes are critical components that support professional growth and establish a standard of quality and excellence within the industry.

The focus on promotion also helps raise awareness about the floral industry among consumers and encourages growth within the sector by advocating for the art of floristry. This dual focus on education and promotion helps to ensure that florists in Texas are well-equipped to meet the needs of their customers and compete effectively in the marketplace.