What is the role of a person who sells goods and services relating to flowers?

Prepare for the Texas State Florist Association Level 1 Certification exam with helpful resources, study guides and quizzes. Enhance your floral design skills and knowledge to excel and achieve certification.

The role of a person who sells goods and services relating to flowers is best described as a retail florist. A retail florist operates within the floral industry and is responsible for providing customers with various floral products, including fresh cut flowers, plants, floral arrangements, and related items such as vases and accessories. They often engage with customers, offer advice on floral selections, and create custom arrangements based on customer preferences for occasions like weddings, funerals, and celebrations.

In contrast, a botanist is primarily focused on the scientific study of plants, including their physiology, structure, ecology, and genetics, rather than selling flowers. A horticulturist deals more with the cultivation and management of plants and gardens, emphasizing aspects of plant growth rather than retail sales. A floral designer, while closely related, focuses mainly on the artistic arrangement and design of flowers and may or may not be directly involved in selling them. Thus, the retail florist combines the functions of selling floral goods with knowledge of floral arrangements and customer service.

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